Back-To-School Season Not Enough to Lift PC Sales

Back-To-School Season Not Enough to Lift PC Sales

Back-To-School Season Not Enough to Lift PC Sales

Worldwide PC shipments totaled 67 million units for the quarter, representing a 3.6 percent year-over-year decline.

Asus was ranked fourth with a 7.3 per cent share on shipments of 4.9 million units, while Apple secured a 6.9 per cent share on shipments of 4.6 million.

Chinese technology giant Lenovo Group held on to its position as the world's second-largest supplier of personal computers in the third quarter, despite flat shipment growth that saw it struggle with weak notebook sales in North America.

These numbers indicate that HP has seen a 4.4% growth in this quarter, over the 13.98 million units shipped in Q3 2016, while Lenovo has witnessed a decline of 1.5% when compared with 14.57 million units they shipped in Q3 2016.

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The PC market has now been in decline for 12 quarters in a row, according to research firm Gartner. Gartner claims that HP Inc has experienced five consecutive quarters of PC growth, while Lenovo is stuck in a "downward trend" of falling shipments for eight of the past 10 quarters.

When compared to the same period in the previous year, HP was the only company who increased its sales. HP was followed closely by Lenovo with 14,356 and in third came Dell with 10,154 units. Gartner saw Apple sharply decline by 5.6% vs. IDC's +0.3%. In the USA market, all PC makers saw a decline in shipment numbers-HP registered the lowest decline at 2.7% year-on-year to soften the blow, while Lenovo lost the most with a 25.2% decline in shipments and Asus clocked a 22% decline. "It appears the company is putting more emphasis on profitability than share gain", said Gartner.

Europe, Middle East and Africa (EMEA): The EMEA traditional PC market continued to show clear signs of progress towards stabilization for another quarter.

The latest quarter continues the trend of a relatively stabilizing PC market after a very hard past few years in which sales continued to plummet each quarter.

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"The component price hike affected the consumer PC market as most vendors generally pass the price hike on to consumers, rather than absorbing the cost themselves", said Mika Kitagawa, principal analyst at Gartner. "Business PC demand is stable in the USA, but demand could slow down among SMBs due to PC price increases due to component shortages".

While consumer demand remained lacklustre, PC demand in the business segment remained steady, especially for notebooks.

While this translates into a slight year-over-year decline of 0.5 percent, IDC said the results were better than projections of a 1.4 percent decline, demonstrating the trend of "market stabilisation" in recent quarters, aided by the improvement in emerging markets as well as back-to-school promotions helped boost results, the analysts said.

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