Apple CEO Tim Cook Says AR Glasses Aren't Ready for Primetime

EXCLUSIVE: Apple's Tim Cook On The Future Of Fashion & Shopping

Apple CEO Tim Cook feels that technology to make smart AR glasses 'in a quality way' does not exist today

He also mentioned that whatever you saw on the market now, would not be to the satisfaction of the vast majority of people because of technicallogy limitations. Afterall, the company did introduce an ARKit for iOS 11. It allows users to overlay Burberry-inspired digital illustrations by the artist Danny Sangra onto their camera view, which they can then share with their friends on social media.

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Cook has been across the pond in Europe the past few days, most likely to assuage European leaders over unpaid taxes by Apple and other large tech companies.

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In an interview with the British newspaper The Independent, Cook compared the arrival of ARKit to when the App Store first arrived in 2008. But none have been advanced enough to compare to the experience of trying on a lovely matte foundation or tricky pair of pants in store. Cook adds that he doesn't think "anything will be untouched" by AR as the technology evolves and matures. As we've seen over the years, Apple has no problem pouring hundreds of millions, if not billions of dollars into research initiatives that never result in a final product. "We don't have a plan to collect all of these objects, but I know companies who are working on that for their products", Cook said. "I think it's going to be hard for other folks". While stating AR "absolutely will" be a part of future shopping, he said Apple isn't actively pursuing a presence in the retail space. Glasses. For years, tech bloggers have salivated over the promise of AR glasses designed by Apple - ones that would offer greater capabilities than Google's ill-fated Google Glass, and look slicker, too. However, Cook did say that the technology to create a pair of AR-ready smart glasses in a quality way, does not exist today. But the bloggers will have to wait a little longer. Back in 2016 we had heard of Apple hiring people to work on its secret VR project and later in 2017 there were rumours of Apple having partnered with Carl Zeiss to make AR smart glasses.

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Cook also emphasized that Apple's top priority is to be the best, not the first. In an interview with The Independent, Cook said that now "the technology itself doesn't exist" to make augmented reality glasses "in a quality way". "Anything you would see on the market any time soon would not be something any of us would be satisfied with", Cook told The Independent.

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