Apple CEO defends iPhone X's $999 price tag

Tim Cook on iPhone X: $999 is a 'value price'

Apple CEO defends iPhone X's $999 price tag

"And so when we look at it, the phone - the iPhone in particular - has become so essential in our daily lives, people want it to do more and more and more... and so we built more technologies into it to be able to do that".

Matthew Panzarino focused on the iPhone 8 camera improvements in his review, hailing the feature for having no shutter lag and highly improved flash image quality.

Lance Ulanoff called the iPhone 8 "bigger, not bolder", stating that those who own the previous iPhone 7 or iPhone 7 Plus likely won't see a need to upgrade.

Both the iPhone X and iPhone 8 are available in 64GB and 256GB sizes and both have the same selection of connectivity options, including Wi-Fi, 3G, 4G, Bluetooth 5.0 and NFC (though only for Apple Pay).

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Wireless carriers including AT&T, Verizon, Sprint, and T-Mobile offer trade-in programs that allow you to get credits towards the iPhone X purchase if you turn in your old smartphone.

The iPhone X does have an edge though, as it has 3GB of RAM, while the iPhone 8 has just 2GB.

Both the iPhone 7 and iPhone 8 have the same megapixels in the front and rear cameras, however, the sensors in the iPhone 8 have been greatly improved. The worst fears of many came true last week, with Apple confirming that the new handset would start at $999, but according to Cook we're thinking about it all wrong.

It's clearly not a topic that Cook was unprepared to face, as he doubled-down on the argument that you're paying for convergence. It features a vertical dual camera system on the back.

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Consumers are more excited about the iPhone X than the iPhone 8 and 8 Plus, which were unveiled at the same event last week.

As for the design, both feature aluminum bodies with rounded corners, but the iPhone 8 adds a nice glass back paneling to it (for wireless charging capabilities). It's a vision of the smartphone future while the iPhone 8 is more stuck in the present, but just how different is it really? "While these cameras and 12-megapixel sensors may not yet compete with the pure resolution of DSLRs, Apple's processing power is pushing photography in ways the traditional camera companies don't", he wrote. Recent benchmark results show that the iPhone X is far more powerful than any Android smartphone on the planet.

The iPhone 8 is up for pre-order now and hitting stores on September 22.

Apple says its version of the technology, called Face ID and available when the phone ships in November, uses a suite of sensors to map your face in 3-D.

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