And it seems he likes it that way. Sports are a major draw on Facebook, and it doesn't get much bigger than a Super Bowl-winning player who's coming back to the game after a brief retirement.
He's a character: Unique Oakland RB Marshawn Lynch has a new reality show that debuts this month.
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The move shows how serious Facebook is getting about its streaming video content, as the massive cash grab for video ad dollars continues to gain momentum.
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King dedicated two weeks for recovery, but was quick to return to work soon after. "They took off 20 percent of the lung". I have beaten so many things health-wise to feel this good now.
Giving Lynch an ability to star in front of a live camera with no script might prove to be the most-genius endeavor Facebook has ever conducted.
"We think we have a big hit on our hands", said Rory Brown, president of Bleacher Report.
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The show will launch later in September, with eight short (10 to 15 minutes) episodes covering Lynch's "antics" - the first has him learning to drive a race auto until he ruins the tires. It will begin streaming on Facebook this month, though after an agreed-upon length of time, Facebook will lose the exclusivity rights and B/R will be able to stream the show as well. In the first episode, the man known as "Beast Mode" will take race auto driving lessons and ruin the tires of his vehicle.