Chip and Joanna Gaines partnering with Target on new Magnolia brand

Steven Randazzo  Target

Steven Randazzo  Target

Hearth & Hand with Magnolia is designed exclusively for Target by Chip and Joanna Gaines and reflects a modern take on Magnolia's signature look.

With modern, classic, industrial, and vintage touches, Hearth & Hand with Magnolia items will range from 99 cents to $129.99, with most items under $29.99.

Items such as vases, dining sets and other home decor items will mostly be priced at less than $30, according to Target leaders. Called Hearth & Hand with Magnolia, it's Target's new line of home and lifestyle goods, and will be available at all Target stores and on beginning November 5.

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The merchandise that Joanna Gaines describes as "modern farmhouse" will be showcased in a small shop setting similar to how Target has added in newly remodeled stores with exclusive brands in women's and children's.

"At the core of the Magnolia brand is the desire to make homes handsome, but with a focus on family and practicality". "We've always dreamed of working with a retailer to create a collection that could reach more people at a more affordable pricepoint".

We know we aren't alone in our obsession with all things Chip and Joanna, so to say our inner farm girl is over the moon for this is an understatement.

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'Coming together with Target not only allows us to design handsome pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined'.

The Magnolia partnership is one of more than a dozen new brands being introduced by Target to replace revered in-house names such as Merona, Mossimo, and Cherokee.

"Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration", Target said.

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