Bonobos, a men's fashion brand, also opened a store in downtown Detroit this year that, like Nordstrom Local, is set up specifically for online sales and high-end service. Online orders placed by 2 p.m. can be picked up at the "Local" that day, and returns can be made online or at a Nordstrom store, the company said.
Nordstrom Style Boards is a new salesperson tool where salespeople and personal stylists together will create digital boards allowing the customer to select clothing of their choice.
This isn't to say Nordstrom will not continue to focus on its department stores- it is opening a new location in Toronto this week.
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"Nordstrom Local" locations will be small, neighborhood service stores with no clothing in stock- "the first downscaling of the department store concept" in the US, according to one expert.
Nordstrom is opening up a store that doesn't have any inventory.
Nordstrom is about to experiment with a tiny location to attract new customers - and it won't even be selling any clothes there. She also said that there are no plans to open similar shops at this time.
But neither has opened a store this small, Saunders said.
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Retailers across the country are trying to figure out how to make the best use of their vast swathes of physical store footage, when shoppers are buying more and more products online. The store will bow October 3 in the West Hollywood neighborhood of Los Angeles. The store will offer tailoring and manicure services. Nordstrom, while also suffering declines at its big, classic stores, has managed a 3.8 percent increase in total sales in the latest quarter. It now has about 20 Nordstrom and Nordstrom Rack stores in the Bay Area. However, I am skeptical about how well this will work and I think unless Nordstrom is going to expand into the salon business, then they will be back at the drawing board after this one. "Finding new ways to engage with customers on their terms is more important to us now than ever", Jensen continued.
Nordstrom senior vice president Shea Jensen said: "As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience".
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