If such speculative trades are not your cup of tea, perhaps you'd feel better acquiring "WhopperCoin", Burger King's very own virtual currency for customers in Russian Federation.
The company said it would release Apple and Android apps next month so people could save, share and trade their wallet full of whoppercoins. Eating Whoppers now is a strategy for financial prosperity tomorrow, ' comments Ivan Shestov, Head of External Communications at Burger King Russia.
The introduction of the Whoppercoin took place on August 22.
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Buy a burger, claim a virtual coin.
All WhopperCoin transactions are powered by Waves' distributed ledger network.
The coins can also be transferred and traded online, so customers can either save their rewards or sell them to new buyers. Customers will receive one Whoppercoin for every rouble they spend (1 United States dollars = 59 RUB), and a Whopper burger can be redeemed for 1,700 Whoppercoins.
So the way this will work is that customers will receive token as a reward for purchasing a Whopper burger.
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In a statement, Waves said that it had already generated 1bn Whoppercoins to use in the loyalty scheme.
"We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution".
Burger King adds it has created more than 50,000 new jobs globally in the past three years. He's reportedly bullish on cryptocurrencies and blockchain technology, too.
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