Facebook secretly launches photo app in China

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Facebook allows Moments-like app to be launched in China

The app, which is created to collate photos from a smartphone's photo albums and then share them, was released by a local company called Youge Internet Technology, which is registered to an address in eastern Beijing, without any hint of affiliation with Facebook.

The app is Colorful Balloons and is for photo-sharing.

The app was released by a local company and doesn't carry any of Facebook's branding. The company is registered in Beijing and with no trace of affiliation with USA based Facebook.

The company's director is Zhang Jingmei.

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It's no secret how badly Facebook wants to take on the Chinese market. The move could block access to news, social media or business services that are obscured by China's "Great Firewall".

Neither she nor Facebook issued any statement regarding the possibility of a partnership between the two.

"We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways", a spokesperson says.

App for sharing photos entitled Colorful Balloons for functions and appearance very similar to another company's product Facebook - Moments.

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China's ruling Communist Party controls internet traffic across the country's borders and tries to keep the public from seeing thousands of websites including Facebook.

It is not clear whether internet regulators in China were aware of the existence of the app. The country boastfully holds 700 million internet users which make the country more lucrative to the global tech corporations.

Earlier this week, Chinese officials announced they are probing social media sites WeChat and Weibo amongst others for not following policy related to censorship and content.

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