Emphasizing the importance of a concerted effort, Gottlieb said that "addressing the addictive levels of nicotine in combustible cigarettes must be part of the FDA's strategy for addressing the devastating, addiction crisis that is threatening American families".
More than R200bn was wiped off the value of British American Tobacco (BAT) shares at one point on Friday after USA regulators signalled their plan to cut nicotine in cigarettes to non-addictive levels.
FDA commissioner Scott Gottlieb said in a speech that "we need to envision a world where cigarettes lose their addictive potential through nicotine levels".
Venezuela's top prosecutor's office under siege
Brazil said on Friday it was recommending that Venezuela be suspended from the trade bloc Mercosur until it returned to democracy. Lucena was recently put on a list of sanctioned individuals by the U.S. for undermining democracy in the OPEC nation.
The FDA must maintain a suitable balance between regulating and motivating the development of less risky innovative tobacco products when compared with cigarettes.
"A key piece of the FDA's approach is demonstrating a greater awareness that nicotine - while highly addictive - is delivered through products that represent a continuum of risk and is most harmful when delivered through smoke particles in combustible cigarettes", the agency wrote in its announcement. Additionally, the agency plans to examine actions to increase access and use of FDA-approved medicinal nicotine products, and work with sponsors to consider what steps can be taken under the safety and efficacy standard for products meant to help smokers quit.
The statement by the FDA largely came as a surprise and will likely face much resistance from tobacco companies, which are already facing a declining consumer base for their products. Just last week, the FDA announced a new comprehensive regulatory plan to take on another major issue that concerns the health of all Americans: cigarette smoking.
The agency will also review its position on premium cigars, reopening a discussion on special regulations for these cigars, he said. Specifically, the FDA postponed the requirement that such products be approved by the agency.
Rwanda President, Kagame wins Presidential election for the third time
Mr Kagame has won worldwide plaudits for presiding over a peaceful and rapid economic recovery since the 1994 genocide. Friday's elections were the first in which the opposition Green Democratic party had appeared on the ballot.
For more on smoking's harms, visit the U.S. Department of Health and Human Services.
Analysts said they expect regulators in Europe to study similar actions on nicotine products.
People who quit smoking are exposed to a lower risk of illness than smokers who continue to smoke, regardless of the type of cigarette they smoke.
British American Tobacco shares, trading close to all-time highs, fell 6.8 percent to post their biggest one-day loss in nine 9 years.
Warriors' Steph Curry shoots a 74 in Web.com Tour event
And now the former NBA Most Valuable Player has added another feather to his cap - after making his professional golf debut. On the 15th fairway, Curry leaned on West, a member of Golden State's front office and son of Hall of Famer Jerry West.