The press invitation itself doesn't reveal much, save for the, "We 3 Photo" branding near the bottom indicating that the ZenFone 4 will have a strong focus on camera performance. So it doesn't really take a genius to figure out that the ZenFone 4 will have this feature, together with other camera-centric software goodies, although we have no solid clues yet as to what they are.
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Judging from Asustek's orders to component suppliers, shipments of the ZenFone 4 range are likely to reach over eight million units in the second half of 2017, according to sources from Taiwan's handset supply chain.
In the Zenfone 4 series, only one device has been launched till date, the Asus Zenfone 4 Max.
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Asus has gradually become a larger player in the smartphone market with the expansion of it budget phones over the past few years.
Rumours are rife about three more Zenfone 4 variants, namely Zenfone 4 Pro, Zenfone 4 Selfie and Zenfone 4V. Since the company didn't mention the variants that will be launched, it needs to be seen how many models will see the light of the day. The phone runs on Android 7.1.1 Nougat based operating system with ZenUI on top of it. The event is set for 19 August in the Philippines. The screen sizes for these devices would be different from each other and of course the camera sensors as well.
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As far as the ZenFone 4 is concerned, the device is expected to fall in the high-end category; however, the firm hasn't hinted on a price range. The phone won't be unveiled in the United Kingdom, however.